Adthyza: Navigating Hypothyroidism with Natural Relief

ADTHYZA® is a natural thyroid extract that combines T4 and T3 to potentially relieve symptoms in 10-15% of hypothyroidism patients who continue to experience symptoms despite treatment with T4 only. With an estimated 10 million Americans affected by hypothyroidism, predominantly women aged 50 and above, there is a significant need for effective treatment options. 

We created an empowering website to complement the "I'm Back Campaign," specifically designed to meet the needs of hypothyroidism patients.

Live site: adthyza.com

BRANDING

WEB

SOCIAL

PRINT

UX/UI

Home and Get To Know Adthyza pages

About Hypothyroidism and Explore Affordable Access pages

Print materials

  • • Develop branding for “I’m Back” campaign

    • Create a patient-focused website to complement the existing HCP version

    • Differentiate ADTHYZA from its competitors as a natural extract with unique messaging and visual

  • Accessibility: Ensure ADA compliance and accessibility for all users

    Design: Incorporate visually engaging graphics, charts, and diagrams to present intricate concepts and data in a more accessible and understandable manner.

    UX/UI: Design user flow to enable easy access to background information, purchasing, and enrollment into the ADTHYZA Cares program. Encourage users to join the mailing list for ongoing support and information.

  • • Enhanced user engagement with the website, leading to higher traffic and interaction rates. 

    • Higher enrollment rates in the ADTHYZA Cares program and mailing list subscriptions

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