Adthyza: Navigating Hypothyroidism with Natural Relief
ADTHYZA® is a natural thyroid extract that combines T4 and T3 to potentially relieve symptoms in 10-15% of hypothyroidism patients who continue to experience symptoms despite treatment with T4 only. With an estimated 10 million Americans affected by hypothyroidism, predominantly women aged 50 and above, there is a significant need for effective treatment options.
We created an empowering website to complement the "I'm Back Campaign," specifically designed to meet the needs of hypothyroidism patients.
Live site: adthyza.com
BRANDING
WEB
SOCIAL
UX/UI
Home and Get To Know Adthyza pages
About Hypothyroidism and Explore Affordable Access pages
Print materials
-
• Develop branding for “I’m Back” campaign
• Create a patient-focused website to complement the existing HCP version
• Differentiate ADTHYZA from its competitors as a natural extract with unique messaging and visual
-
Accessibility: Ensure ADA compliance and accessibility for all users
Design: Incorporate visually engaging graphics, charts, and diagrams to present intricate concepts and data in a more accessible and understandable manner.
UX/UI: Design user flow to enable easy access to background information, purchasing, and enrollment into the ADTHYZA Cares program. Encourage users to join the mailing list for ongoing support and information.
-
• Enhanced user engagement with the website, leading to higher traffic and interaction rates.
• Higher enrollment rates in the ADTHYZA Cares program and mailing list subscriptions