Edarbi: Beyond Blood Pressure

EDARBI® and EDARBYCLOR® are innovative medications designed to lower hypertension and control systolic blood pressure (SBP). Our task was to develop sister sites targeting patients and healthcare professionals (HCPs) while maintaining branding consistency yet setting them apart to resonate with their respective demographics.

BRANDING

WEB

SOCIAL

PRINT

UX/UI

HCP site

Patient site

  • • Develop distinct branding and messaging for both patient and HCP websites

    • Design intuitive platforms catering to patients and HCPs

    • Stand out from competitors in the hypertension management space

  • Design: Utilization of bold, action-oriented fonts paired with calming color schemes to evoke positive emotional responses. Incorporation of the brand logo shape into photography, emphasizing everyday situations and the importance of maintaining healthy blood pressure levels. Redesigning complex charts and information to enhance understanding for patients. 

    Messaging: Crafting straightforward problem/solution messaging for HCPs and more personalized messaging for patients.

    UX/UI:  Implementation of user-friendly navigation to facilitate access to medication information. Ensure ADA compliance and accessibility for all users.

  • • Achieved an increase in website traffic within the first three months post-launch, indicating heightened interest and engagement from both patients and HCPs.

    • Recorded a rise in medication inquiries and downloads, demonstrating improved accessibility to medication information and resources.

    • Experienced an increase in prescription requests from healthcare professionals, indicating greater confidence in EDARBI and EDARBYCLOR as preferred hypertension management options.

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