P&G: Innovation Powerhouse Campaign

Frontotemporal dementia (FTD) is a rare neurodegenerative disease that causes nerve cells in the brain to lose their ability to function over time. It's the most common form of dementia among individuals under 60 years of age. Recently, the diagnosis of actor Bruce Willis has brought further attention to this debilitating condition. FTD can disrupt the lives and relationships of those affected, unraveling their existence and placing immense strain on caregivers who have to grapple with understanding the diagnosis and finding adequate support. Our goal was to introduce a solution to address this pressing need for awareness and intervention.

Live site: pgresearchdevelop.com

BRANDING

WEB

SOCIAL

UX/UI

Expertise and Team pages

Case Study and Research pages

Brand Guidelines

  • Concept: Built upon the kaleidoscope, which is a popular symbol of complexity, diversity, and continuous change. Just like how the kaleidoscope creates beautiful and intricate patterns through the reflection of various shapes and colors, this concept aims to celebrate the diversity and complexity of P&G. 

    Visual Identity: Bold and colorful visuals echoing the kaleidoscope's mesmerizing patterns, representing the diverse perspectives and talents within P&G's R&D community.

    Messaging: Conveyed innovation as a collaborative journey fueled by curiosity and purpose through engaging storytelling.

  • Interactive Website: Developed an interactive website as the campaign centerpiece, seamlessly integrating P&G's corporate branding and showcasing the breadth of R&D initiatives.

    Immersive Content: Invited visitors to explore P&G's innovation ecosystem through immersive content and interactive features, providing insight into groundbreaking work across various sectors.

    Social Media and Digital Advertising: Utilized social media channels and targeted digital advertising to amplify reach and engagement.

  • Success Metrics: Metrics such as website traffic, engagement rates, and social media interactions exceeded expectations.

    Feedback: Garnered widespread attention and positive feedback from internal and external stakeholders.

    Brand Reputation:  Elevated P&G's profile as a research and innovation powerhouse, reinforcing its reputation as an industry leader in consumer goods.

Other Pharma Projects: