BIKTARVY: Like No Other

Evolving the HIV conversation through elevated storytelling. After years of leading with emotional storytelling, Biktarvy’s voice was getting lost in a crowded space. Competitors had started mirroring its creative approach, blurring brand distinction. It was time to raise the bar—visually, strategically, and tonally.

We introduced “Like No Other”, a new creative platform that fused authentic human stories with a quiet, confident expression of product strength without ever naming the product.

ACD Copywriter: Shaunah Margaret

BRANDING

VIDEO

SOCIAL

WEB

Brand Ambassador Videos

Meet Denise

Meet Zach

Meet Dimitri

Meet D’Eva

Patient Brochure

  • Concept: Reframe the narrative—less about HIV, more about the people living fully and confidently with it.

    Elements: Cinematic, unbranded short films. A refreshed visual identity. Unified storytelling across patient, HCP, and multicultural touchpoints.

    Messaging: Emphasized peace of mind, long-term stability, and confidence—rooted in the lived experience of real people.

  • Video Content Development: Collaborated closely with my ACD copy partner to concept and produce a new series of unbranded long-form videos that spotlight real, empowering stories designed to subtly communicate product differentiation through tone and narrative.

    Visual and Tonal System: Co-developed a cohesive visual and messaging framework to unify all assets across video, digital, and print, ensuring every touchpoint reflected the elevated “Like No Other” ethos.

    Website Redesign: Led the creative direction and partnered with UX, design, and copy leads to overhaul the Biktarvy website—delivering a more modern, confident, and strategically aligned digital presence.

    Marketing Material Creation: Oversaw the development of updated brochures and patient materials, working hand-in-hand with copy to balance emotional resonance with embedded product benefits.

    Sales Enablement Tools: Directed the creation of HCP-facing assets—including call pieces, wallboards, and multicultural materials—with clear visual hierarchy and tone aligned across platforms.

  • The “Like No Other” platform resonated strongly with both patients and HCPs. Testing showed high emotional engagement with the confident tone and cinematic storytelling. The unbranded approach felt authentic while subtly reinforcing key differentiators. Early engagement metrics indicate strong cross-channel performance.

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